Privacy Policy

Last Updated: October 26, 2023

At TrafficMaster Sales (“we,” “us,” or “our”), your privacy is a top priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.softrugshop.com or make a purchase from us. By using our Site, you consent to the data practices described in this policy.

1. Information We Collect

We collect information that you provide directly to us and information about your use of our Site through automated technologies.

Personal Information You Provide:

• Contact and Account Information: Name, email address, shipping address, billing address, and phone number when you create an account or make a purchase.
• Payment Information: Payment details such as credit/debit card numbers are processed securely by our third-party payment processors (e.g., Visa, MasterCard, JCB, PayPal). We do not store your full payment card details on our servers.
• Transaction Information: Details about the products you purchase, including types of flooring like Hardwood Flooring, Area Rugs, or Gym Flooring.
• Communication Information: Records of your correspondence with us if you contact our support team.

Information Collected Automatically:

• Usage Data: Information about how you interact with our Site, including pages visited, products viewed, and time spent on the Site.
• Device and Log Information: IP address, browser type, operating system, device information, and pages accessed.
• Cookies and Tracking Technologies: For more details, see the “Cookies and Tracking Technologies” section below.

2. How We Use Your Information

We use the information we collect for various business purposes, including:

• To process and fulfill your orders for products like In Stock Carpet or Laminate Wood Flooring.
• To communicate with you about your orders, account, or inquiries.
• To improve our Site, product offerings, and customer service based on your feedback and usage patterns.
• To prevent fraud and enhance the security of our Site.
• To comply with legal obligations and enforce our terms and conditions.

3. How We Share Your Information

We value your trust and do not sell your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We share information with trusted third-party service providers who assist us in operating our Site, processing payments, shipping orders, and marketing. These partners are bound by contractual obligations to keep your information confidential and use it only for the purposes we specify.
• Legal Compliance: We may disclose information if required by law, court order, or governmental authority.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

4. Data Storage and Security

We implement appropriate technical and organizational measures to protect your personal information:

• Secure Storage: Your data is stored on secure servers located in the United States.
• Encryption: We use SSL encryption to protect data transmitted during transactions on our Site.
• Access Controls: Access to your personal information is restricted to authorized personnel who need it to perform their job duties.

While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security but will promptly notify you in the event of a data breach where required by law.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access and Update: You can access and update your account information by logging into your account on our Site.
• Marketing Communications: You may opt-out of marketing emails by clicking the “unsubscribe” link in any promotional email.
• Data Deletion: You can request deletion of your personal information by contacting us at [email protected]. Note that we may retain certain information as required by law or for legitimate business purposes.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Site:

• What Are Cookies: Cookies are small text files stored on your device when you visit our Site.
• How We Use Cookies: We use cookies to remember your preferences, analyze Site traffic, and personalize content. For example, cookies help us remember items in your shopping cart or recommend products like Carpet Tile or Artificial Grass based on your browsing history.
• Your Choices: You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our Site.

7. International Data Transfers

Our Site is operated from the United States. If you are accessing our Site from outside the U.S., please be aware that your information may be transferred to and processed in the U.S. By using our Site, you consent to this transfer.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: